Blogs are the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). —Technorati Media 2013 Digital Influence Report
From our own anecdotal evidence, we know our readers buy products and visit destinations based the expert recommendations we give on our blog. It’s not unusual for readers to email us directly to ask for advice in packing their suitcases and planning their trips.
If your travel-related company matches the needs of our readership (mostly women ages 35-44 in the U.S.) and our general travel style (hotel/resort vacations vs. backpackers’ hostels) we’re likely interested in working with you to promote your product or destination!
We partner with travel brands in a variety of ways. We might visit your destination on a hosted press trip or collaborate with you to create a dynamic media social campaign, which can include Twitter chats, Pinterest coverage, Facebook promotion, sponsored blog posts, in-person meet-ups or giveaways. We can also write custom content for your website, blog or magazine; speak at your event; or run display ads on our website.
We’re creative thinkers, so we welcome other out-of-the-box partnership and relationship propositions. Please note, however, we do not sell text links in our editorial content.
The best part of collaborating with The Vacation Gals? You get three times the social-media coverage over partnering with a single-ownership blog. We promote all of our blog posts and brand partnerships across our personal social-media channels, as well as our blog’s accounts.