This is fun news (for us, anyway). Starbucks VIA has asked me to be part of the company’s insider program, which is called “Beta Tasters.” This means, they sent me a Flip Mino digital video camcorder, a bunch of Starbucks VIA samples, and a request to make a video of ways to use this great travel coffee in action. Done! Starbucks VIA is, in my mind, THE way to get a great cup of coffee on an airplane. Or anywhere I vacation where the in-house coffee is less than decent.
Now, I prefer the Colombia blend of these instant coffee packets, as the Italian Roast is too strong a brew for me. And frankly there’s no mistaking either Italian Roast or Colombia VIA for a freshly brewed pot of the same at home. The amount of coffee put into hot water can be adjusted for one’s personal tastes, of course: VIA is my go-to coffee in a pinch. When I’m on vacation or traveling for work, Starbucks VIA is now packed along with other “necessities” of the road.