Milwaukee-based Palermo’s Pizza company is an American Dream story. In 1964 the Fallucca family, Italian immigrants, opened a bakery called Palermo Villa. Eventually the establishment expanded to a restaurant which has evolved into what it is today – a booming frozen pizza business.
Milwaukee’s only pizza factory tour. A trip to Palermo’s Pizza is fun for all ages. Visitors learn about the company’s history, see pizzas being made and discover other fun facts. Can you guess what day is the most popular for eating frozen pizza? I’ll give you a hint – it’s the day before a major holiday. Reservations are needed for Monday through Thursday tours – 10:00 AM to 1:30PM. Public tours are held on Fridays at 1:30PM.
The tour. The one-hour tour starts and ends in Palermo’s Pizzeria & Café and passes through the cozy Palermo’s lobby where visitors are pointed to the saying over the reception desk “Saluti Dalla Famiglia” (Welcome to the Family). Plan to have a few pennies for the children to make a wish in the water fountain. Next, guests are led to a viewing room to watch an interesting 20-minute video of the company’s history. After the movie, the short walking tour of the plant begins. The factory floor is observed from above and through glass windows (no photos allowed). As you can see below, my children had no problem watching the action for themselves.
Fresh to frozen. Observing the pizzas efficiently being made was impressive but what surprised me most was how fresh the ingredients are. For example, we witnessed pepperoni and mozzarella being sliced and placed directly on the pizza – only moments before being frozen. Now that’s fresh!
Tour choices. There are two tour packages. Package A ($5/per person) consists of a facility tour and a slice of Palermo’s Fresh Pan Style Pizza in the Pizzeria & Café and a magnetic Palermo’s Kitchen Ruler/Pizza Pull. Package B ($7.50/per person) includes the tour, slice of pizza and Palermo’s T-shirt. Children under the age of 5 are free (T-shirt not included). Guests must pre-pay cash or credit card.
A slice of heaven. At the end of the tour comes the best part – pizza! After being surrounded by the aroma of baking bread, being led to the Palermo’s Pizzeria & Café is a delight. The freshly baked pan-style pizza – not frozen – is melt-in-you-mouth delicious. The restaurant is also open to the public.
Bring it home. You can purchase frozen pizzas in the Pizzeria.
Palermo’s Pizza tour was a great way to kick off our trip to Milwaukee and I’d recommend this excursion to anyone regardless of age. It’s a fun, inexpensive and interesting learning experience. I have a new appreciation for frozen pizza and Palermo’s Pizza. When you go – you will, too.
Thank you for hosting our tour, Palermo’s. We enjoyed the family-friendly experience!