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Starbucks VIA Coffee for Travel

Anyone who’s stayed in a lot of hotels – for business travel, vacations or both – knows that the quality of the hotel doesn’t necessarily correlate with the quality of the coffee served.  You know what I mean; some unassuming little B&B’s serve a fantastic cup of coffee, and some large well-reputed chain hotels serve dreck they call coffee, but really is what David Letterman once called “useless warm brown water.” I love that line! But I DON’T love terrible coffee: It really can mar an otherwise lovely travel experience to have nasty coffee in the morning. That’s why I’m so happy to have found Starbucks VIA, a ready-brew coffee packet that surprisingly comes close to the Starbucks quality coffee I brew at home (and buy, way too often, at Starbucks stores).

Starbucks VIA Travel Coffee (starbucks.com)

Starbucks Coffee Travels Well (starbucks.com)Made of the same 100% arabica beans – freshly ground and sealed, of course – as the full-bodies Italian Roast Starbucks blend, VIA is made in a snap. I’ve used it several times already; just pour the grounds in a coffee cup or mug, add hot water, and stir. That’s it! Add sugar and milk if preferred, naturally. Italian Roast is a bold blend, though. For coffee drinkers with milder flavor preferences, the medium blend Columbia brew is a viable option.

Starbucks VIA comes in 3 or 12 servings to a packet. These packs of three are passport-sized and very transportable; perfect for a weekend getaway or quick business travel at a hotel whose coffee is of an unknown quality. 

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3 Responses to “Starbucks VIA Coffee for Travel”

  1. 1

    [...] to share my review of the new Starbucks VIA™ Ready Brew coffee.  At BlogHer and TBEX this year, Jennifer Miner (SoCalGal) of the Vacation Gals handed out samples.  “Ready Brew” is the new marketing term for instant, but [...]

  2. 2

    [...] see it in advertising campaigns like Starbucks VIA instant coffee, which distributed their product to travel bloggers in hopes that the bloggers would talk about [...]

  3. 3
    via coffee | Lady Doma says:

    [...] Starbucks VIA Coffee for Travel — The Vacation Gals   July 18, 2009 | Author: SoCalGal. … Starbucks VIA™ Ready Brew Coffee Review | [...]

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