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Sustainable Luxury Travel Plans

It’s hard out there for an environmentally aware high-end traveler. Armed with the desire, and the means, to travel in style – yet also armed with the knowledge that disproportionate amounts of nonrenewable natural resources are used for the leisure of luxury travel – can lead to an uncomfortable feeling of guilt. And who needs guilt when taking a well-earned vacation? After all, leisure travel and luxury vacations are all about pampering and relaxation, not cognitive dissonance. Sustainable luxury travel plans sounds to some like an oxymoron.

Huntington Gardens Luxury California Vacation (Jennifer Miner)

Peaceful and Green Huntington Gardens, Pasadena (Jennifer Miner)

Fortunately, there are ways to enjoy luxury vacations in distant destinations without leaving the large carbon footprint typical of leisure travel.

  • Carbon offset programs offset client’s emissions by funding renewable energy programs. The carbon dioxide emitted by airplane travel, for example, is measured per person (for each consumer), and funds are proportionally given to supporting wind power and other clean, renewable energy resources. Sustainable Travel International offers just such a carbon offset program, and several luxury hotel and adventure travel companies have already signed up. Leading Hotels of the World has partnered with STI, to promote more carbon neutral travel: Its Leading Green Initiative invests money in clean energy development like solar and wind power.
  • The Fairmont luxury hotel chain is quietly leading the way for all hotels and resorts to provide more environmentally friendly vacations. In 1990, before it was in vogue, Fairmont was the first hotel chain to launch the linen exchange (you know, leave your towel on the floor for a new one, hang it on the towel rack to reuse), and paper/glass recycling. The Fairmont Green Partnership Guide aids understanding how to run more energy efficient luxury hotels. High end leisure travel buffs can stay at any Fairmont resort hotel, and know that the luxury amenities are paired with reduced greenhouse gas emissions, and other environmentally responsible, green travel ideas.

    Fairmont Orchid Luxury Resort Hawaii (Jennifer Miner)

    Eco-Friendly Luxury Resort Fairmont Orchid, Hawaii Island (Jennifer Miner)

  • The Sierra Club offers many, many volunteer and eco travel vacations around the world. Founded by John Muir in 1892, The Sierra Club is the oldest “green” nonprofit organization in North America. This is one nonprofit organization that really walks the walk, so to speak. Ecotourism sponsored by The Sierra Club can be a luxury vacation as well: From a birding vacation in the Redwoods area of Marin County California, to a walking tour of historic Dordogne Valley, France, there is time for luxury and leisure in quite a few of The Sierra Club’s conservation minded green travel plans.
  • A trip to a tropical destination can be in and of itself a treat – and a luxury. Not all eco travel and sustainable tourism involves sleeping in tents on the cold, wet dirt. Environmentally responsible resorts can offer many of the leisure activities and upscale amenities of their more generic cousins – and often with the option of cultural immersion that makes vacations truly memorable. The Finca Luna Nueva Ecolodge in Costa Rica is one such example. It’s a resort in the rain forest (luxurious by ecolodge standards), with fresh organic, locally grown offerings on the menu, private cabins, ecotourism activities, and a mutually beneficial relationship with the nearby indigenous people.
  • Alaska is obviously less tropical, but for many people just as remote. Alaska has a growing sustainable tourism industry, with the same upscale amenities that deluxe travel vacations offer anywhere. In Alaska, ecotourism trips take people to the wide open spaces that are increasingly rare elsewhere in the United States. The outdoor activities make use of the natural environment of fjords and glaciers, with soft adventure, whale watching, fly fishing, and more in the warmer summer months. Avoid the huge mega-cruise ships, and take an ecologically friendly small cruise ship to explore Alaska’s Inside Passage; there are options for a variety of experiences regarding sustainable Alaska vacations.
  • Napa Valley, California is many people’s top choice for an upscale romantic getaway. What with Bouchon, ad hoc, and most famously the French Laundry, some of the best restaurants in the world are here (with award-winning California Wine Country wine and a price tag to match). Tom Keller’s empire is strongly influenced by the local food movement; dining at one of his restaurants supports small family farms over the faceless conglomerate ones. For more sustainable lodging, the Bardessono Hotel & Spa is LEED Platinum certified. To celebrate Earth Day, the Bardessono has a new eco travel-oriented package; Hike the Day Away includes two annual memberships to the Napa Valley Land Trust, and a night in a King Spa suite.
Napa Valley Luxury Sustainable Vacation (Jennifer Miner)

Napa Valley has Options for Sustainable and Luxury Travel (Jennifer Miner)

There’s no need to sacrifice luxury in responsible leisure travel for sustainable tourism to have a positive effect. A few minor changes in vacation plans — “green tweaks” — and travelers are already helping make the Earth a healthier place. After all, anything you do is better than nothing.

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11 Responses to “Sustainable Luxury Travel Plans”

  1. 1

    Great post! Just FYI, the World Wildlife Fund also partners with a number of ecotourism operators to offer upscale eco-friendly trips to burgeoning sustainable travel destinations around the world. Many of them offer an opportunity for cultural exchange with local indigenous communities, and give back to those communities by educational and fresh water initiatives. We highly recommend WWF-affiliated tour operators such as Ecoventura, International Expeditions and Natural Habitat, and have many stories about the topic on our site.

  2. 2
    Jennifer says:

    Thank you so much for that comment, Bret. I’ve never participated in a WWF trip before, but I have total admiration and respect for the organization.

  3. 3
    Audrey says:

    I completely agree that there is no need to sacrifice luxury for a sustainable tourism experience. I think the challenge is to find reputable third party certifications to be sure that the organization or company is really committed to sustainable practices. We’ve seen some companies just slap “eco” names on and when we’ve pressed we’ve realized that this was just a marketing ploy. Bret mentioned WWF and there are also organizations like Rainforest Alliance and STI (STEP) that have 3rd party certifications so you can see whether it’s the “real deal” and focuses not only on environmental issues, but also on cultural and economic. Great piece!

  4. 4
    Megan says:

    I am hoping to visit Napa again in a few years, this gave me some other options to consider when making travel plans. Thanks!

  5. 5
    Jamie says:

    how cool! We will be in Napa next week. I’m going to check that out.

    I’ve heard the Costa Rica is the way to go for Eco luxury!

  6. 6
    Sharlene says:

    National Geographic offers several tours with an eco-friendly slant. I would LOVE to take one someday. Great tips Jen!

  7. 7

    I love the Sierra Club!! What a great article!!

  8. 8

    Amazing! I love this. I hope some day i can experience this…..

  9. 9
    Caryn B says:

    I’m extremely passionate about the environment and more and more I am trying to do my part. I try to conserve recycle etc even when I travel. Great post.

  10. 10
    Kimberly says:

    Sustainable travel is so important, and it doesn’t have to mean camping or staying in hostels. Thanks for these tips — they make green travel accessible for high-end travelers.

  11. 11
    Alex says:

    Sustainable travel and tourism is very important for the entire travel industry, especially when it comes to luxury travel. Your blog provides many insights in regard to maintaining the sustainability of travel, being environmentally aware and its great that organizations are keen on the long term profitability and subtle altruism of this market.

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