If there is one thing my kids love it’s candy. During our recent trip to Milwaukee when people inquired about our plans and we mentioned we were headed to Kenosha (a short 30-minute jaunt south) the response was always, “You have to go to Jelly Belly!” Luckily, we already had it on our radar. The interestingly flavored candies fascinated me as a kid and they still do. I knew the children and my husband would enjoy it since we love tours – and I was right. The Jelly Belly Visitor Center is actually located in Pleasant Prairie, Wisconsin and very easy to find – it’s located at 10100 Jelly Belly Lane.
Admission and the tour on the Jelly Belly Express Train Tour is free. Everyone is issued a must-wear hat which also makes for a fun souvenir. Photos weren’t allowed during the tour but the half-hour ride around the decorated warehouse in a little train was fun and interesting. The train make stops at large screen video monitors which explains the history of the company and how Jelly Belly candies are made. At the end of the tour everyone receives a complimentary bag of Jelly Belly candies.
Next, it’s time for shopping and tasting. The sample bar is a brilliant idea. Because Jelly Belly candies are so uniquely flavored it only makes sense to allow the customers to taste-test before they purchase – expect one Jelly Belly at a time. Every flavor is available to try!